The Power of Scheduling Think Time to Unlock Peak Performance with Talor Zamir – EP 291

Justin Donald: What's up, Talor? Good to have you on the show.

Talor Zamir: Hey, man. Thanks for having me. Great to be here.

Justin Donald: Well, the genesis of this kind of happened when you and I were hanging out in Las Vegas. You know, it's funny, the two of us in Las Vegas are probably like one of the more odd combinations. I don't know that either of us played cards or drank alcohol. We had some really nice meals, but I think we did the atypical life of what most people do in Vegas.

Talor Zamir: Yep, I'm not a drinker. I am a super healthy food eater, as I'm sure we'll get into. There's a reason for that. I went through a whole health journey and struggle and came out the other side, and I'm never looking back.

Justin Donald: Well, I love it. Well, I can't wait to dig into all that, and really, the impetus for this episode was you and I were having a great meal. We both had just some killer food. What was it? The SW Steakhouse, I think, is what it was. You live out in Vegas, so you know the area well. Just a great meal. But we were geeking out on all kinds of stuff, like being an entrepreneur, business moves, health moves, what we were doing to take care of our body and mind. And then it was like, “Well, why don't we share this? Actually, we should do a podcast swap. Because you've got a big podcast, I've got a big podcast. Let's tell people each of our stories and just kind of share some of what we were discussing that evening for dinner.”

Talor Zamir: That's right, man. That's right.

Justin Donald: And here we are. So, full circle. I love it. So, you have had quite an incredible career. You're still young, so you've got plenty of runway left, but I mean, you're a guy that has had exits. You've built a monster company. You've done really well in the online space. And I think that there are some beauty to being able to scale an online brand that often requires less people, and often you can build more of a lifestyle business out of it, which I hope we get into that. But I think your business success kind of stemmed first from like let's call it like almost a tragedy, like true chaos with you physically in your world. So, tell us a little bit about that and kind of how this first business that you sold was birthed.

Talor Zamir: Yeah, absolutely. So, by the way, I'm huge on lifestyle businesses and living that life, not just making money by grinding away 15 hours a day. I'm very big on life, family, want to be a good father, good husband, and obviously, want to make money and live the life that I want to live as well. So, yeah, I was born and raised in Queens, New York, went to Northeastern University, got a job back on the trading floor, institutional trading floor, downtown Manhattan. All I knew growing up in New York was people make money in the stock market. So, I want to be a stock market trader, like those guys. And so, I'm a trading assistant out of college with sights and aspirations to be a full-on trader, mainly just because they made millions of dollars a year.

But as I got into it, I started to notice, and my buddy, you know, he was 30 years old at the time, and he had made it to be a trader and just full on gray hair at like age 29, 30 years old, always stressed out. And then I started thinking, like, “Is this really the life that I want to live? Is this my future? Is this what I want?” And came across Rich Dad, Poor Dad, read that, then I became clear, like, “Okay, I want to be an entrepreneur. I want to invest in real estate,” that kind of a thing. So, me and my buddy, we would meet up at the bagel store every Saturday morning, because there was no cash positive cash flow properties in Queens or New York City where I was.

So, meet up at the bagel store at 6:30 AM, drive two and a half hours to Philadelphia every Saturday morning and drive home every Saturday night, and spend the day looking for positive cash flow properties and stuff like that. And we did pretty good there. We each had $10,000 to our name. We were able to buy a property for $13,000, put a few grand into it, get it refinanced, get the cash back, and do that kind of same playbook a few times, and acquire a few properties over there in Philadelphia. Kind of fast forward a little bit. I was married in 2005, so I've been married for over 20 years now. My wife grew up in Las Vegas, and her family lived out here in Las Vegas. So, came out here around 2006-2007.

Justin Donald: Early days.

Talor Zamir: 2006 was like the height of like, literally, everyone had doubled their money in like two years, right? So, it was like from 2003 to 2005, literally, house prices, like, almost doubled.

Justin Donald: Because I remember it happening in like the Phoenix, Scottsdale area. And then I remember it happening in Vegas, and I had friends in both locations were making a killing. It was like it was printed out of thin air, and it was.

Talor Zamir: Yeah, it really was, because I started realizing, like, “Okay, so these people are doing no money down, stated income loans.” So, it became pretty clear to me, like, this is going to crash. I didn't publish it or anything, but I wrote a little article and sent it around to a bunch of people that said, basically, talking in 2006 about how the Las Vegas real estate market was going to crash. And I got hate mail, and I got people that said, "You don't understand. The Vegas Valley is limited land. It's never going to go down. And you don't know what you're talking about. Look how much money everyone's making,” right? And so, anyway, I started thinking, how can I make money when the market crashes?

And so, I heard about short sales. I knew people were going to be upside down on their house. Now, I was one of the first people doing short sales in Vegas, and just by doing a little bit of marketing, I literally got over 100 short sales. And so, what I ended up doing was, you know, a lot of the seminars and courses and books that I had read back then, first of all, short sales hadn't been around in many cases, for like 20 years before that. So, a lot of the books I was reading was like, “Yeah, you just make a low-ball offer, and the bank will accept it.” Well, the bank didn't accept any of my low ball offers on these short sales, but I realized that my wife could get her real estate license and list the properties, and I could still put in offers, and it would trigger at least a BPO to be ordered, and then we would see what offer they would accept, and at least my wife could make a commission on it.

So, we did that. All that to say, I got into internet marketing. In 2008, I created a program called Winning with Short Sales, which was eight CDs. Okay, I'm dating myself now, eight CDs and a binder for like $797, and I was going to basically give you the whole playbook of how I marketed and got these short sales, and I gave you all the forms and things like that.

Justin Donald: That's incredible. By the way, I didn't even know that that's what your first business was. That's brilliant that you're actually saying, “Hey, this is a playbook that I made some money on. Let me just go ahead and build out the curriculum around it.” Well done.

Talor Zamir: You want to hear, the funny thing is, that I had dozens of students that made way more money than I did, and were more successful than me, because the problem was I had over 100 short sales, but in Vegas, we were the foreclosure capital of the world. I couldn't even get offers on more than, like, 20 or 30 of them.

Justin Donald: Oh, my goodness.

Talor Zamir: Literally, I had students in other cities around the country where they could get offers on their short sales, and they were actually making a killing. So, at the end of the day, the whole venture of the actual short sales, even though I, and this is actually a good lesson, right, is that sometimes you can have the right strategy, you can know the market's going to crash, how do I make money, this is the strategy, I implement the strategy, I do the right moves, but if you don't get any offers on the houses, there's only so much you could do. So, I don't consider that a failure, because it was a great learning experience. And I believe that I set myself up, and I think if you set yourself up in a position to win, you're not going to win every time, but if you do it enough times, you're going to have some wins.

Justin Donald: For sure. And the other part that's really cool about that is you helped people make a lot of money. So, even if that wasn't your path to a lot of financial success, it was for a lot of people, and I think that's great.

Talor Zamir: Yeah. So, that's how I got into internet marketing. From there, I partnered with another real estate attorney who was selling courses at The Learning Annex but had no online presence. I partnered with him and built an 80,000-person email list in our first year working together. I got really good at Google Ads. That was kind of my thing. I became kind of a Google AdWords guru. This was like, Google Ads were only a couple of years old. Not too many people knew about it. And so, kind of like the AI of today, maybe it was like Google ads or Facebook ads in the early days back then.

So, I kind of got this reputation for being really good at internet marketing, and became kind of like an outsourced CMO, a kind of a hired gun. Built a couple of other businesses up, like multiple seven-figure businesses that I built up through kind of being a hired gun and coming in. And eventually I realized, like, “Okay, I'm making everyone else rich. Maybe it's time for me to do my own businesses here.”

Justin Donald: Well, and it's not your playbook, right? Your playbook isn't grind for someone else. It's not even grind for you. It's like, how do I build a company that allows me to have this killer lifestyle so I don't have to grind and can spend tons of time with my family and friends?

Talor Zamir: Exactly.

Justin Donald: But I believe, like through this process, you gained a lot of clarity on that because, I mean, for all the years I've known you, that's exactly who you've been, but I think that's how you were even before you had it.

Talor Zamir: Yes, yes. And this is a really meaningful story for me. At the time, I was like an internet marketing consultant. I was making about $250,000 a year, something like that. So, doing pretty good, but I was still kind of getting out of debt from all the other short sale businesses and having all these listings that didn't close, and everything else that I had. So, literally, I have my daughters are one or two years old. I'm like maybe $100,000 in debt from previous business ventures and things that I've started. And I have this one client who's about $150,000 of the 250. So, about 150 of the 250 was this one client, and they just kept sucking my time, and they wanted more of my time, and they would annoy me.

And it was like, I'm like, “Hey, guys, you're paying me to get you results. I'm getting you results.” And they're like, “Well, you know, we're paying you 150K a year. You should be working more for us.” And I went outside, and by the way, I've been doing this morning thinking time ever since then, and when I first started doing it, it was such a breakthrough for me. So, one of the lifestyle habits that I have, that I think has served me extremely well, is every morning, nowadays, after I drop my daughter off at school, I come back, and I try to get at least 30 minutes out in the sun. I'm lucky I live in Vegas. We get sun all year round, and I just think, and I visualize, and I give gratitude, and I just think high level.

Phone is in the house or on airplane mode. Sometimes I'll just email myself thoughts that I get when the phone's on airplane mode. But during this time, I went outside, and I started thinking, "What's your goal?” And I'm like, “Well, my goal is to be a multi-millionaire. Okay. Well, if my goal is to be a multi-millionaire, I'm not going to get there with this client just sucking more and more of my time.” And so, I actually came to the realization, “I have to fire this client.” I fired the client who was 150…

Justin Donald: They are paying me the most.

Talor Zamir: Yeah. It was more than half my income, and I was still in debt with a one and two-year-old daughter. And I fired that client because I knew that that was the only way I could actually achieve my goal. And once I did that, it was almost like the universe just opened everything up for me after that. So, kind of fast forward a little bit more. I did have a health challenge, which actually led to my first brand that I built called Copper Compression, the compression sleeves. Drew Brees is now the spokesperson for that brand. And so, I actually had so much pain and inflammation. There were different reasons why, but I was eating a very inflammatory diet is really the main reason why.

And so, like, someone told me, “Hey, being vegan is the healthiest way to go.” So, I was like, “Okay, I'm going to be vegan.” But being vegan for me was going to Subway and ordering a foot-long sandwich with some veggies in it or something. It's really, you're just eating bread, right? And so, my body was inflamed. I'm like, “Oh, I'm going to Whole Foods. I'm buying this healthy iced tea.” Never bothered to look in the back of the bottle and see that there was 30 grams of sugar in that bottle of iced tea, right? So, there's just, like, things that I didn't know that you hear things, this is healthy, and you just go do it, right? So, I was very inflamed to the point where I literally got to the point where I couldn't even type on a keyboard anymore.

Justin Donald: That's crazy.

Talor Zamir: My fingers, hands, wrists, all the way down to my elbow on both, it was like I had to switch the mouse to my left hand. To this day, I actually use the mouse on my left hand. Took me about three days to master it. But I had so much pain that I couldn't even type, and I used a voice dictation software for two years until I could heal myself.

Justin Donald: Oh, my goodness. Now, so during this process, did you gain weight as well? Or did you stay? Like, you're very fit today. Did you stay similar size, and it was just that your joints were aching, or did you kind of blow up? What happened?

Talor Zamir: It's a good question. I would say, I've always kind of been the same weight, kind of more give or take a little bit, but that's because I've always kind of been active, right? So, you can outwork a bad diet, but it doesn't mean that you won't be inflamed on the inside. I think a lot of people don't realize, like, I have a friend right now who's suffering with some pain and inflammation in his arm, and he thinks that because he's skinny and looks fit, that inflammation doesn't apply to him or something, right? If you go out and you drink alcohol and you eat fried foods, yeah, sure, you could go to the gym next day and burn it off, but it doesn't mean that your body's not inflamed on the inside.

In fact, I always say, well, fast forward later on to my current brand, which is my passion brand that I want to do for the rest of my life, and it's about health and inspiring people to prioritize and transform their health. And one of the main things that I always talk about is that the biggest part of health is lowering inflammation in the body. Every major disease stems from inflammation. I personally think, this is just my personal opinion, recorded over 250 podcasts with top nutritionist doctors in the health field, and this is just my personal opinion from everything I've learned.

I personally think that more than half of the surgeries that people get, whether that be a back surgery, a shoulder surgery, a knee surgery, whatever kind of pain you're having, if people would actually just go on a low inflammatory diet for, let's say, three to six months, they might lower inflammation to the point where that pain or that inflammation in their shoulder, knee, back, goes away, and they may not even need that surgery. So, for me, I was in this pain and inflammation. I was literally very familiar with compression sleeves, because I was wearing compression glove, wrist sleeve, and elbow sleeve on both arms just to try to get through the day.

Justin Donald: By the way, I agree with you completely on an anti-inflammatory diet, and part of what I needed to do in my mold protocol, I've talked about this a lot on my podcast, is the home that we built, it's caked full of mold. It was done poorly. I'm going to do a solo episode on it, just to walk people through all the details, which I've never done a solo episode before, but I'm going to on this because it's such an important topic. But I was put on an anti-inflammatory diet for almost six months, right at or right under six months, and it was a game-changer. It was really hard at the beginning. And basically, when I say anti-inflammatory, it's like, I went crazy intense. I did an elimination diet. So, it was like protein, veggies, berries, citrus, that was it.

And I did that for it was about five and a half, almost six months. But everything changed, everything. So, like, I'm 100% with you, because I tested it myself. I was my own guinea pig. And just doing that, having the body fight less, be able to fight on more levels, instead of like trying to solve for the fact that I'm poisoning it, it allowed me to heal faster. Now, my question on compression sleeves, and I know we're going to get into all this, part of the reason you're wearing it is because you've got this inflammation, your joints, your body, everything's aching, but you're compressing it, so that's forcing the, I guess, the blood to rush through it more. You're bringing more, I guess, of the healing bodies.

Talor Zamir: When you sprain an ankle, if you actually compress it and wrap it really tight right away, it will not swell up as much, whereas if you just let it go, it could swell up huge, right? So, the compression has the same thing. Now I will say this. I think that compression sleeves, looking back at it now, compression sleeves are not going to solve your problem. They didn't solve my problem. They were a band-aid. They gave me pain relief. And for many people, pain relief is a lifesaver. So, I was very proud of the product. It did provide a lot of pain relief for many people, including myself. But if you want to get down to the root cause of the problem, I always say inflammation comes from what you put inside your body.

There's obviously other factors too. There could be environmental toxins and all these beauty products that have toxic stuff in them, whatever. But in general, the main thing is inflammation comes from what you put inside your body. So, I always say, literally, I remember I was at a point where I was in so much pain, I did not know how I was going to work. I remember having to take a vacation, and my wife was driving because I was in so much pain I couldn't even drive, and my two daughters in the backseat. I'm in debt. I'm literally crying to my wife, like, “I don't know how am I going to provide for this family. Like, I can't even type. Like, the only thing I know how to do is work on a computer.”

And it was what I thought was the worst thing that could ever happen to me, the worst moment, actually, when I look back at it now, it was the best thing that ever happened to me, for a few reasons as well. So, number one…

Justin Donald: By the way, that's got to be humbling as heck, to just kind of give it all up like that. I get your like, "Oh my goodness, I'm on empty. Like, this is the worst thing,” but the results that came from it obviously speak loudly.

Talor Zamir: Yeah. I mean, if someone's in a situation like that right now, when you're in the moment, and someone says to you, "Hey, this is going to be the best thing that ever happened to you,” you're like, “Shut the hell up, man. What are you talking about? This is the worst thing that could ever happen to me.”

Justin Donald: Don't silver lining me.

Talor Zamir: Yeah, yeah. When you're in it, you can't see the other side of it, right? And so, it's only looking back now in retrospect that I could see it. But look, it sent me on my health journey, which now created my business that I'm so passionate about today. If I hadn't gone through that pain, I wouldn't have started Copper Compression. So, two separate eight-figure brands that I created were both born out of this pain that I had and this inflammation that I had. So, yeah, that's kind of the first brand. That was Copper Compression. We sold that brand in 2019. And so, one thing that I started thinking about was, well, really it was from internet marketing, when I decided to do my own business, I did Copper Compression, our focus was on Amazon.

So, this was 2015. Amazon was kind of a new thing. And I saw it, I was like, “Wait, this is an opportunity to build a real business that can actually not require me to be the guru or whatever,” right? Because before that, I was teaching marketing consultants how to do Google Ads and how to land clients, and I was doing internet marketing stuff, but I was always the product. And I was like, "Wait a minute, like, I could sell these compression sleeves and build an eight-figure business, and no one even knows my name. No one even asks me any questions. Like, this is amazing.”

Justin Donald: That's awesome.

Talor Zamir: Yeah. So, then when that business took off, I started to see like, “Oh, wow. This Amazon opportunity, this e-commerce opportunity, is real.” And so, then I went in outside of my morning thinking time, and I started to think, "Okay, so if I can create any brand in the world and launch it on Amazon, what brand would I create?” And I started thinking about that every morning and became really obvious. Well, I healed myself by transforming my health, which I kind of skipped over that part, but I went on a low-inflammatory diet, basically paleo. I've basically been paleo ever since then, maybe not super strict paleo, like I'll have cheese sometimes or whatever. I'm not like super strict on something like that, but for the most part, it's a low-inflammatory diet.

So, I avoid anything that can be inflammatory for me. So, fried foods, alcohol, bread, pasta. I haven't eaten bread or pasta, and like, obviously, maybe there's some breadcrumbs on a piece of chicken or something. But other than that, I really haven't eaten any of these kind of inflammatory foods in well over 10 years. I have no desire to. I don't crave them. My identity is just that I eat healthy. I don't crave them at all. So, I think you get to a certain place where you kind of change what your body craves.

Justin Donald: Well, you crave what you consume 100%. You stop consuming it, you're going to stop craving it.

Talor Zamir: That's right. And Tony Robbins had a mantra that always stuck with me that said, “Nothing tastes as good as health feels.”

Justin Donald: That's so good. I remember, I'm saying that. That is so good that health feels, yep.

Talor Zamir: So, when I went outside, did my thinking time, and I said, “I can create a brand around anything. I got to create a health brand. I want to create a brand around health and biohacking and share some of the things that I'm doing and the supplements.” And so, basically, peak performance, my brand of organic super foods and supplements, and we have the peak performance life podcast as well, where we kind of interview different doctors, nutritionists, and all that. All of that was, I'm the customer avatar. So, the cool thing was, like, “Hey, I just want to make products that I want for myself.” And it was so much fun, and just creating products that I want for myself, and to this day, that's kind of what we're doing still.

Justin Donald: That’s so cool. And I want to connect some dots for our audience because you are also really good friends with Pablo Della. And so, you guys kind of grew up in this Amazon business when it was just, this became a real opportunity to scale another business utilizing their platform. There was kind of a whole handful of you guys and gals that kind of got together and kind of created a mastermind think tank to have all of you grow and experience the success that you’ve all had, which is cool. I wish that was a world I had learned about early on. I wish I had found you guys early on, but it was cool sharing Pablo’s story and we didn’t get into a ton about his business, just a little bit, but you and him have really helped. I mean, you guys have been like iron sharpens iron, helping each other level up, and it’s been cool to see and it’s cool to see your friendship blossom.

Talor Zamir: Yes. Yeah, Pablo’s been very close for, gosh, coming on 10 years now. I think we met about 10 years ago at an event for, at the time, neither of us had built a successful company before we were just getting started. Things were looking promising. We were pumped up because it was like, wow, we just launched this business a year ago and it’s already doing, whatever we were doing at the time, it wasn’t that much, but for us, it was a lot, right? Like, hey, it’s doing a hundred thousand a month in sales. You’re like, this is incredible. Like, I’ve never done anything like this before.

And obviously, it’s only grown from there, but we met at an event where we paid a ton of money to be at the event. And then like two days before the event, they were like, “All right, guys, we want everyone to share all their best strategies and create a presentation and teach everyone else.” And we’re like, “Wait a minute. We paid you 10 grand to be here.” Like, and Pablo was like, hey, they’re going to sell all your stuff in courses. Whatever you tell them, they’re going to sell it in their courses and teach other people all your secrets and stuff like that. And he is like, “Why don’t we just rent a mansion and get everyone that we know is a serious seller.”

And so, we did that and we met every three to four months for several years. We would rent a big house, split the cost amongst whatever it was, 12 people or something like that. And we just masterminded for three, four days. And Pablo was hardcore about it. He would tell us, he was like, “Look, everyone has to deliver value here. Nobody’s making money off of this mastermind, right? And so, if you don’t deliver value, you’re out.” And literally, he had us voting, like at the end of every event, you would anonymously vote who delivered the most value all the way down to who delivered the least amount of value. And if you were at the bottom of the scoreboard multiple times in a row, you were out of the mastermind.

Justin Donald: Wow. Yes, I remember him telling some of that story and it’s cool. I mean, clearly you were at the top of the scoreboard, which is great to see. And I know you had a lot of influence on the success that he’s had as well, which is super cool. So, for those of you that want to learn more, go check out the Pablo Della episode. But I want to circle back on something that you have talked about two times now that I cannot emphasize enough. You talked about the power of think time, and I can tell you there’s no greater decision I made in my professional and personal life beyond who I married and starting our family that even comes close to think time. I mean, think time has been, actually, I learned this concept at a Tony Robbins Business Mastery event from, I’m trying to remember…

Talor Zamir: Keith Cunningham.

Justin Donald: Keith Cunningham. That’s it.

Talor Zamir: Yes, because he wrote about it in The Road Less Stupid, in that book.

Justin Donald: That’s exactly it. And just blew me away. And so, I have had think time. I plugged it into my calendar while I was there. I was like, I cannot let this moment pass by. Like I don’t do it every day like you do. I actually love that. Now, I probably do a certain degree too, but it’s more like unplanned. But I mean, I have a set two hours that I do every Friday that is technology free, get out in nature, if weather permitting, which we have a nice weather here for the most part in Austin. And I think I capture notes. I journal. I come up with ideas, but it’s like all the best ideas I’ve ever had have come from think time. It is literally the best.

I can’t even imagine running a business or being a professional that doesn’t have think time built in to my calendar, like, to actually have a day that isn’t scheduled with meetings that I can think, that I can create, that I can process, that I can go do things that inspire me. Like I can’t even imagine the life prior to this, where I was back to back in meetings all day, every day for, at one point in my life, six days in a row.

Talor Zamir: Yeah. Thinking time has been the single biggest thing that has impacted my life positively. By the way, when you’re in great mental health, everything just works better, right? Your business, your life, your relationships, everything works better. So, I like to go outside because I heard that morning sunlight, originally, it was like I heard morning sunlight is really good for your mental health and I heard it helps your circadian rhythm, it helps you sleep better at night. I sleep like a baby now, but just going out there, getting that morning sunlight, and going out with my journal.

And I have this book here called You2 by Price Pritchett. It’s a small book. You can read the whole thing in 15 minutes. And I probably read the book over a thousand times because it’s part of my morning routine, because it basically just gets me out of my head. So, it’s kind of just part of that routine where I go outside. First, it’s just, just let the thoughts process, quiet. I do a lot of gratitude. I do a lot of visualization. I do a lot of, sort of like spirituality. I’m not really religious, but I would just say, I would call it prayer or spirituality, visualizations, gratitude, and just high-level thinking time, right?

Like I mentioned before, like firing that client, I would’ve never fired that client if I didn’t go out and have complete quiet time and really think deeply about what do I really want here and what is my goal and am I going to achieve it, staying on the same path that I’m on right now. So, yeah, it was just so powerful.

Justin Donald: I need to also just comment on the fact that that move– so first of all, without quiet time, we don’t know if that would’ve happened. Secondly, this is the most counterintuitive thing of your career at this point. I have to imagine that the guy who’s paying you the most, you’re going to fire. But I actually think in that moment, you also had this incredible, like, whether you recognized it or not, you actually broke free from being a slave to money, right? Like money was not your master. You weren’t going to let someone that you didn’t want to be around kind of control your move or that you stayed in an ecosystem because you were building a good life off it.

You actually made the decision, I value my life and my time more than money so it doesn’t surprise me that you went on to be very successful in your entrepreneurial endeavors because I find that people that are mission oriented or that value, what they want to build, their intentionality to building the life of their dreams, if that’s subordinated to money, then there’s always going to be struggles around that. Like, early days in any business, you’re going to not get by probably on a lot, right? You’re going to just barely get by or make do with what you have.

So, I love that you stripped that away. You said at the beginning, I’m not going to be a slave to money, I’m not going to be a slave to people that are unreasonable. They are demanding more of my time than what we agreed to. And I think that probably helped you become a better entrepreneur faster.

Talor Zamir: 100%, yeah. And Keith Cunningham, in his book, The Road Less Stupid, he has a list of– I think it’s in the book. He has a list of questions, and it’s like thinking time questions. And so, at first, a lot of times I would go outside with my journal and I’d pick one of the questions, like, great questions. Like one of them, how many people have actually gone outside with no phone, just a pen and paper or journal and pen, and said, if a new CEO came into my company right now, what would they do? And just start writing down and journaling and thinking about that, right? I was like, oh, they would do this. They would probably do this. They’d probably– and then there’s just like dozens of questions like that and just thinking about where do I want my life to be in five years? Where do I want it to be in 10 years?

And so, first of all too, and just gratitude, I know everyone’s probably heard, oh, yeah, gratitude, visualization, I’ve heard of that. How many of you are actually going outside in the open, right, because there’s actually science behind, like if you’re in an open field outside, your mind will literally be more open than if you are inside. For example, the opposite would be staring at your phone with tunnel vision, right? You’re closed off versus open, right?

So, going outside, being open, and really thinking about what is it that you really want? What you’re doing now, is that path going to get you there? And just the gratitude of like, wow, thank you so much. Like, thank you, Creator. This is, I’m so grateful for my family, the health and happiness of our family. I’m grateful for my business. I’m grateful for my dog. I’m grateful that I get to come out here every morning and have this conversation with you and get sunlight and just like, really, when you get in that sort of gratefulness, I’m in a better mood all day. I’m just happier.

Justin Donald: That’s so good. Ah, I love it. I mean, I feel like this could be a good ending point. Like, we could have wrapped it up because that’s so powerful. But I’m so curious, like, you sold a business, you decided to start a new business, one that you’re even more passionate about. Sounds like you don’t want to sell this one. I’m curious what lessons you learned from going through the process of selling a company that was doing eight figures. You’ve got another business that’s doing eight figures. And why do you see yourself doing this one long term with Peak Performance?

Talor Zamir: Yeah. So, I think the first one, number one, while I did believe in the product and loved the product, I wasn’t like super passionate about compression sleeves. I wasn’t like, this could help millions of people. I mean, it could help them relieve pain, but when I realized like the root cause of the problem was health and inflammation and stuff like that is when I realized, okay, Peak Performance, having basically kind of a biohacking health and supplement brand is kind of what I want to do. And with the podcast, we’re able to share and deliver more value to people. I constantly think about, by the way, with my brand, is how can I deliver more value to my customer? This is one of my thinking time questions. How can I deliver more value to my customers? How can I earn the trust of my customers, right?

And so, for example, by the way, those thinking time questions led to me starting the podcast, right? And I started thinking like, hey, what supplements do I buy? Before I had my own brand, it was like, oh, I bought Bulletproof for whatever, something like that. Why did I buy Bulletproof? Well, because I listened to his podcast and he delivered value to me, and so, therefore, he earned my trust.

Justin Donald: That’s good.

Talor Zamir: So, that’s kind of how I think about a lot of stuff now. And so, yeah, I think in the beginning, the first company was like, okay, like also, when so much of your net worth is tied up in a company, you kind of just, you’re like, all right, let’s just make sure we– it’s almost too good to be true. Let’s just cash out and get the chips off the table, and all that kind of stuff.

And by the way, like they crushed it after I said, we hit our earn outs, we hit our earn up. Like, they crushed it. But I don’t have regrets about selling that, right? Because it is what it is and to help me move on to my next one. Now, this one, it’s like, people ask me sometimes, they’re like, oh, why don’t you sell your company? And it’s like, well, if I sold this company, what would I do? I would probably just try to recreate the same company again, all over again. So, why sell it? I probably– and look, we hear a lot of stories. I think you’ve had Anastasia on your podcast, right?

Justin Donald: Oh, I have. She’s awesome.

Talor Zamir: Anastasia deals with a lot of people that sell their company, and then they go through, whatever, depression or mental health, whatever the case may be. And for me, it’s like, I’ve found something that I’m passionate about, I really enjoy. I love doing podcasts like this with you right now. I love talking about this stuff. I love– our mission is to help people prioritize and transform their health, and I just think that, by the way, just to hammer home on that point a little bit more, so many successful people, right? We’re in a lot of these groups. Very highly successful people. It’s almost amazing to me that more people do not prioritize their health.

Justin Donald: Oh, totally. Their health and their time. It’s mind boggling to me.

Talor Zamir: It’s unbelievable. And by the way, again, in my morning thinking time, it became so clear to me that health is the number one most important thing, right? So, literally, one of the first things I say is thank you so much for the health and happiness of me and my family. And anytime I say a financial goal, I’ll say the financial goal, but I’ll say, but far more importantly, the health and happiness. Like, honestly, and I think about this in my morning thinking time, I also came up with what is the ultimate goal of my life where if I achieve this one goal, nothing else matters, right? And that goal is, well, I thought about it and I was like, well, if me, my wife, and my two daughters all live to over a hundred years old as a happy, healthy, close-knit family that spends holidays and vacations together every year, nothing else matters. Nothing else matters.

Justin Donald: I love that. Oh, that is powerful. It’s also grounding. It’s also like, I love how simple it is, but you’ve got to create the time and space to be able to not just react to life, but proactively build, proactively think about what you want life to look like. And I relate in so many levels, like someone emailed me the other day and said, hey, I’d like to buy your business. And they actually knew about the fact that we had several masterminds.

I have no interest. Like I heard it and I was like, no. And I mean, I moved on from that email so fast because like you, I feel like this is my calling. Lifestyle Investor is my calling. It’s where I love to spend time. It’s the people I love spending time with. I love the podcast. I love having you on. I love learning from smart people like you. It’s intellectually stimulating. It’s all the stuff I’m doing for my own family anyway that I’m sharing with other people. So, it’s like, what else would I do? I would just do this again. It’s so much fun.

So, I think when you find that, and by the way, we’re lucky to have found that. A lot of people don’t find it, but I do think that a lot of people don’t find it because they don’t take the time and space to get clear on what it is that they want. So, I do think with the right clarity, the byproduct is getting in the lane that you’re really meant to be in. But most people have a really hard time slowing down even just to get into any sort of like, good zone of thinking, like getting into your genius, getting into theta.

Talor Zamir: Yeah, it really is. To me, it’s the most important thing is to actually take the time. You could be going a hundred miles an hour if you’re going in the wrong direction, right? It’s not going to work out for you. So, take the time and make sure you’re going in the right direction. Get your priorities straight, right? And that’s why I always tell, we are saying too, at Peak Performance is a healthy person has a thousand wishes, but a sick person has only one.

Justin Donald: That’s right. So true. That’s as true as it gets. And when I’m in a better place physically and mentally and emotionally, I’m just better for everyone else. I’m better for myself. I’m better for, like, I can think through things. I can problem solve faster, but also, I can get into flow state better, which is my favorite place to be professionally, where time just disappears. Like you just kind of come up for air and you’re like, oh, my goodness, I was out of it for four hours or six hours. Like, that to me is like some of the most stimulating work that we can do when time just flies by. Matthew Kelly calls it Carefree Timelessness. I just love it.

Talor Zamir: Yeah, absolutely love that, man. And yeah, again, I’m really passionate about inspiring people to prioritize their health because, like I said, healthy person has a thousand wishes, sick person has only one. But yeah, and we hear that and we’re like, yeah, okay. Yeah, that makes sense. Yeah, he’s right. But how come most people, many people don’t even listen to a health podcast or a health book, right? If you’re listening now, when was the last time you listened to a health podcast or a health book? Maybe you do all the time and you’re probably in the top 1% if you do, right?

So, scheduling also, like for me, going to the gym in the middle of the day, that’s part of my workday, that’s part of my work. I’m a better person when I go to the gym in the middle of the day. Even if I have an hour and a half less of work that day, I feel better, I feel more productive, I get more done, and I’m prioritizing my health. So, for people who say, especially when we’re in these wealthy groups where people have a tremendous amount of wealth and they say, I don’t have to. There’s no excuse for not taking care of your health in that situation because you don’t need to work more at a certain point if you’re sacrificing your health, right? It’s like what’s the point of having hundreds of millions of dollars to pass down to your family if you pass away at age 65 when you could have lived to age 95?

Justin Donald: That’s right. I love it. Well, Talor, tell us where we can learn more about you and where we can learn more about Peak Performance. For those of us that want to check out your supplements and your products, like, I’m excited now to check out some of– I’m kind of like a geek in the health and fitness space. I love it. I eat it up. I read a ton. I’m a guinea pig. I try all kinds of stuff out, so I’m personally excited to try out a bunch of your products and supplements, but give us the goods. How can we learn more about you and your company?

Talor Zamir: Appreciate that, man. Yeah, so the podcast is just called Peak Performance Life. We’re on Spotify, Apple Podcasts, all that kind of stuff. And the brand is called Peak Performance. We sell mostly on Amazon. So, your best bet is just type in Peak Performance supplements on Amazon. We have a lot of different products. So, yeah, I mean, that’s pretty much it. The podcast and the website is BuyPeakPerformance.com, B-U-Y, Peak Performance dot-com.

I’m not active on any social media. That’s a conscious decision that I personally made is that I don’t feel good when my head is in a phone. I don’t really feel the need to be on social media myself, so while we do post our podcasts and things like that on YouTube, I’m not personally active on any social media. But if you need to reach me for some reason or if there’s anything that I can help with, I’m passionate about helping, for example, underprivileged youth or if I can do a health presentation to any kind of group of people that need it, please do find me and reach out.

Justin Donald: Love it. Well, that’s awesome. I love your conscious choice there. I think that is a brilliant one that, I think, years from now, we’re going to be assessing studies and people are going to be like, oh, Talor was onto something. Like you, my team’s on social media, but I personally don’t do a whole lot.

Let me end our episode with a question that I ask everyone. We just got just a ton of wisdom from you, Talor. So, I thank you for that. But to everyone tuning in, for those of you listening, for those of you watching, what is one step you can take today to move towards financial freedom and really just move towards living the life that you truly desire on your terms? So, not a life by default, like most people, but a life by design. And what’s something that you can take from Talor today that can really help you move in that direction? Could be think time, could be getting your health life straight.

Talor Zamir: I’m known as the think time guy. I may write a book about it pretty soon. I’ve been kind of thinking about it a lot because everyone knows me as like, unless it’s a hurricane outside, like, I don’t miss a day of think time, like…

Justin Donald: I love it.

Talor Zamir: It just absolutely changed my life, and I’ve told so many people about it, but it’s actually kind of a little heartbreaking, like how few people actually will follow through and do it. It’s such a life changer, such a game changer. Go out there, do that gratitude. Get yourself in that state of gratitude and energetic connection with the universe, right? Do your visualizations, journal your goals, ask yourself these thinking time questions.

Another thing, by the way, another reason maybe I’m so happy, I’ve taken off my plate all the things that I don’t like to do, because in my morning thinking time, one of the things I do is I pull out my journal and I’m like, what are all the things that I do in my business or in my life that I don’t enjoy doing? I just write them down and I get them off my plate to someone else to do it.

Justin Donald: I love that. Then that is it. When I say what’s one thing you can do to our audience, pick think time. Can you implement think time for 30 minutes, one day a week, and maybe build from there? So, thanks so much Talor. Loved having you on the show. And I’ll be back with another episode next week.

Talor Zamir: Thank you.