The AI Revolution: The Biggest Business Multiplier of Our Time

There’s no denying that artificial intelligence is a hot topic at the moment. Increasingly, it has become part of our everyday lives. For example, the number of U.S. employees who regularly use artificial intelligence has increased, rising from 21% to 40% over the past two years. From Gallup’s first measure in 2023, the frequency of AI use has nearly doubled, increasing from 11% to 19%. Over the past year, daily use has risen from 4% to 8%.

In addition, it’s becoming one of the most significant business multipliers of our time. With the right approach, AI can be used to enhance human creativity rather than replace it. As Mike Koenigs, a serial entrepreneur, 19-time bestselling author, pioneer in digital marketing, and artificial intelligence expert, describes, AI is like having “genius-level PhDs at your fingertips.” In particular, it assists entrepreneurs in building brands, attracting customers, negotiating smarter, and automating a large amount of work.

Using the insights gained from his experience and expertise, this post examines how entrepreneurs can leverage AI as their secret growth engine.

Artificial intellgience as the Ultimate Creative Companion

According to Mike, AI has essentially downloaded the entire statistical byproduct of human behavior. It knows what people talk about, what they like, and what they pay attention to. When used intentionally, it can be the most significant creative partner ever invented.

However, knowing that these tools exist isn’t enough for absolute power, he warns. To create exponential value, you must know how to command them, which means asking the right prompts, sequencing the proper steps, and stacking tools in the proper order. If done well, what once took months can now be completed in minutes.

Capturing Attention With AI-Generated Music

One of Mike’s favorite ways to catch people’s attention is through AI-generated music. By using tools like Suno, he can instantly create music tailored to audiences, clients, or events.

In one instance, he created a custom song on the spot for 7,000 students. It wasn’t just entertainment; it was a powerful tool for connection. The use of personalized AI music creates instant, memorable experiences for branding, marketing, or icebreakers.

In Mike’s words, sometimes it’s best to capture someone’s attention and make something about them, so their mind is opened.

Perplexity AI: Research at Warp Speed

While Google has long been the default option for online research, Mike argues that tools like Perplexity AI are quickly replacing it. Why? Instead of just dumping links, they synthesize, cite, and contextualize information.

In preparation for negotiations, meetings with clients, or podcast interviews, Mike runs detailed prompts through Perplexity. For example, he requests a prospect’s complete background dossier. This includes business history, interests, and even negotiation strategies based on Chris Voss’ Never Split the Difference.

The result? You can create research briefs in seconds, instead of spending hours or even days preparing them. For your research needs, this is the tool to use.

Stacking AI Models for Smarter Insights

A fascinating aspect of Mike’s process is how he consults multiple AI models simultaneously. By using tools like ChatHub or Poe, he runs the same prompt through ChatGPT, Claude, Perplexity, Gemini, Groq, and Microsoft Copilot simultaneously.

Why does he do this? Each model has its own strengths and weaknesses. Creative writers, summarizers, and researchers who employ structured research tend to excel in their chosen fields. With Mike’s technology, though, AI becomes a panel of experts that both compares answers and synthesizes the best results.

Entrepreneurs seeking to attract clients to masterminds, events, or high-ticket offers can utilize AI to identify ideal customer profiles, research organizations like EO or YPO, and create targeted outreach scripts in a fraction of the usual time.

Automating Content Creation With Artificial Intelligence

One of the biggest bottlenecks for modern entrepreneurs is content creation. It’s an endless cycle of blogs, videos, social media posts, newsletters, and podcasts. AI tools are breaking this cycle.

Mike describes how he uses invideo.AI to automate the creation of polished marketing videos with music, narration, and stock footage. Without a production team, it’s a fantastic shortcut for creating professional-quality content.

In the meantime, NotebookLM allows him to feed transcripts, notes, and competitor content into custom podcasts, study guides, and summaries. Suppose you upload 50 podcasts or YouTube lectures and then ask AI to produce a 20-minute digest or a new podcast script. This is a game-changer for knowledge entrepreneurs.

Scaling Masterminds and Communities With Artificial Intelligence

Finding perfect-fit members for the Lifestyle Investor mastermind was one of the biggest challenges I’ve encountered. This exact problem was solved using AI, as Mike demonstrated.

As AI analyzed the website and brand materials, it identified high-level business groups, investment councils, and private networking organizations that might be potential target audiences. To position me as an authority, it generated outreach scripts, intro videos, and even personalized content ideas.

In minutes, AI prospected instead of hiring a team or spending weeks doing manual work.

Turning Long-Form Into Short-Form With Opus Pro

Social media thrives on short, snackable content. However, cutting long-form podcasts or webinars into viral-ready clips can be a time-consuming process. Opus Pro can help you with that.

With just a video link, Opus automatically identifies engaging moments, edits them into vertical shorts, adds captions, and formats them for seamless sharing on TikTok, Instagram, or YouTube Shorts. For social media postings, this tool is a must-have.

Every podcast, webinar, or keynote can be instantly repurposed into dozens of short-form assets, helping you grow your brand and list.

The Future: Artificial intelligence as a Business Multiplier

In Mike’s opinion, artificial intelligence is no longer a futuristic concept—it’s a business multiplier available now. By embracing it, entrepreneurs can gain the following:

• Research assistants at your fingertips.
• Creative teams available on demand.
• Automated content factories.
• Personalized marketing engines.

In this new AI era, the winners won’t be those who know AI exists; they will be those who understand how to leverage it. Instead, they’ll be those who master the art of asking the right questions and stacking the right tools.

Mike points out that AI’s effectiveness is dependent on asking the right questions in every aspect of life.

Conclusion

The AI revolution doesn’t replace human ingenuity. It amplifies it. By harnessing AI, entrepreneurs will be able to unlock time, scale faster, and connect with customers in ways they never could before.

With AI, you can create a custom song for a prospect, research a client before a negotiation, or automatically generate dozens of social media clips. It’s no longer about technical challenges — it’s about imagination, leadership, and the courage to integrate these tools into real-world processes.

It’s clear that business owners ready to scale need to adopt AI now or risk being left behind.

Key Takeaways

• AI is a business multiplier, not a replacement. When used strategically, it enhances creativity, research, and execution.
• Attention is currency. You can capture it by using AI-generated music, videos, or personalized content.
• Research is being disrupted. In contrast to Google, tools like Perplexity AI offer contextual, cited, and actionable insights in significantly less time.
• Stacking AI models creates exponential intelligence. By running prompts on multiple systems, more in-depth and accurate results can be achieved.
• Content creation is no longer a bottleneck. With AI, blogs, videos, newsletters, and even podcasts can be automatically generated.
• Short-form video is king. In minutes, with tools like Opus Pro, long-form assets can be transformed into viral-ready videos.
• The winners are great question-askers. Your prompts are what make AI work. Therefore, ensure they’re clear and specific.

Featured Image Credit: Pixabay; Pexels: Thank you!