Shaping the Future of Privacy in Web 3.0 with Ron Lynch – EP 157

Interview with Ron Lynch


Brian Preston

Shaping the Future of Privacy in Web 3.0 with Ron Lynch

Today, I’m talking with Ron Lynch all about blockchain technology! 

We explore the concept of “identity within the blockchain”, and how Ron is making sure we can manage our assets on decentralized platforms without compromising privacy and security.  

We also discuss the challenges and opportunities of moving away from centralized, government-run blockchains, and the barriers that hold businesses back from reaching greater heights. 

In this episode, you’ll learn:

✅ The greatest threats to your identity and security in the Blockchain space – and Ron’s game-plan for tackling them.

✅ The one big mistake companies make when trying to scale.

✅ Ron’s wild ride from a grocery store worker to a Hollywood actor/writer, and ultimately a multimillionaire infomercial mogul.

Featured on This Episode: Ron Lynch

✅ What he does: Ron Lynch is an author and filmmaker who has journeyed across the globe, embracing diverse cultures and people. Guided by insatiable curiosity, his vast experiences have instilled humility, reminding him of the vastness of what’s yet to be learned. He wears many hats – from writer, director, and producer to cook, inventor, and philanthropist. His time spent working his way up the ladder in the grocery store taught him valuable lessons in running a business and marketing. Once a child actor with dreams that took a different turn, he now thrives as a father, husband, gardener, moonshiner, and traveler.

💬 Words of wisdom: I tend to take and rapidly implement the advice of people who are qualified in front of me in life.” – Ron Lynch

🔎 Where to find Ron Lynch: Spotify | Alexa Skills

Key Takeaways with Ron Lynch

  • Making a documentary about RFK Jr.
  • Enhancing Blockchain security
  • The dark underbelly of digital currencies
  • The death of privacy
  • Career advice from Jeff Bridges
  • Why AI won’t replace human creativity
  • The story behind the $80 million infomercial debut
  • Avoid this mistake when scaling
  • The freedom of a debt-free life

Ron Lynch on Why Achieving Financial Freedom Is So Important

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Ron Lynch Tweetables

“What you type in your keyboard is no different than a note you take to yourself or a private conversation with you and your spouse, it's yours. You are the originator of that.” - Ron Lynch Click To Tweet

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Read the Full Transcript with Ron Lynch

Justin Donald: What’s up, Ron? So good to have you on the show.

 

Ron Lynch: Thank you. Good to be here. Appreciate it. Nice to be asked.

 

Justin Donald: Hey, this is a lot of fun. I really enjoy having my friends on the show. And you’re a wealth of knowledge in so many different areas. And I’m excited to tap into this knowledge and these skills that you’ve developed and acquired over the years. But even beyond that, I just love hanging out and I always learn a ton whenever we’re together. So, thank you, again.

 

Ron Lynch: That’s a two-way street. I appreciate that.

 

Justin Donald: So cool. So, what’s going on in your world right now? It sounds like you kind of have at least one cool project that you’re working on. We’d love to hear about it.

 

Ron Lynch: Yeah, we’ve got a bunch of things that we’re doing in the tech space, in the identity space, and related to telehealth, but kind of the favorite thing that I’m working on at the moment is a little bit, I guess, it’s a little political. I’m working with Jeff Hays on a documentary about the life of Robert F. Kennedy, Jr. So, that book was written by Dick Russell a couple of years ago, year and a half ago.

 

And since then, the writing of it, Bobby’s announced that he’s going to run for president. And this isn’t a political piece, it’s more of a historical piece of who the man is. And I found that to be super interesting, particularly because he’s been in the crosshairs of a lot of media in the last couple of years. And so, to get to kind of the back story and his version of reality, you can imagine, it’s probably not the same as CNN’s.

 

Justin Donald: Yeah, I’m sure it’s fascinating. And by the way, Jeff Hays is incredible, puts together some awesome content, some great documentaries and docuseries. I’ve been featured on one of his films and really enjoyed being interviewed by him and learning from him. So, he’s a wealth of knowledge and he’s just a really fun guy.

 

Ron Lynch: Yeah. He’s a super human being and very grounded in ethics and reality and exposing what’s actually going on and giving you the information and letting you make sense out of it yourself.

 

Justin Donald: That’s cool. And what about some of this technology that you’re kind of excited about or geeking out about?

 

Ron Lynch: Well, we put together a pretty substantial patent for a product, that’s going to be called Nifty Lock initially, which is an NFT identity lock, where I think everyone is concerned about human chipping and human identity and what we do on Web 3.0. As you know, there’s a great drive at the moment to go to a federalized coin and a federalized dollar that’s in a blockchain environment. And I think that most people don’t recognize why that’s being done. And I think that there’s a big unspoken why.

 

And for me, that is the dollar used to be strapped to gold, and in 1972, went off the gold standard. And we really went to a petrodollar that was backed in debt. So, our mortgages, our car loans, company loans, that was the backbone of our banking system, was all of this debt. Well, now so much money has been printed and the national debt has increased so much, there’s not enough real world assets backing up this existing debt that’s going to get passed on to our kids and our grandkids. So, from a banker’s perspective, they need to get inflation under control and global banking under control, something to back those assets with.

 

And here is kind of the dark underbelly, I think, of this digital currency is when you run out of people’s debt to secure things with, the next logical place to go would be their wholly owned assets. And centralized banking with digital currency allows for banking and government reach into your existing assets because if you’re on a digital dollar and you want to sell something you own, so you have a wholly owned vehicle or a piece of art or a house, you have to register that then on that blockchain in order to do the transaction.

 

So, once people figure that out, and again, I say this is the part that’s unspoken, there’ll be a gold rush for everybody to sign up their assets to this blockchain to prove that they own it so other people don’t steal and lift your assets. Well, suddenly, you’ve got a whole population of wholly owned assets, which is in the trillions and trillions and trillions of dollars that are now hooked up as the base of your foundational currency, which means, ultimately, as life gets more expensive and there’s less employees and there’s more social programs and more debt, your own possessions and ownership will be reverse mortgage into that system. And eventually, the state ends up with it. So, we’re creating an identity protection tool that allows you to log your stuff but do it anonymously where you still hold it, and then create avatars for yourself so you can go online as Justin D and nobody knows who Justin D is and interact in a blockchain environment under anonymity.

 

Justin Donald: Yeah, I love that. There’s no doubt that we’re heading to a world where blockchain is going to categorize or memorialize who owns what assets. That’s a given. It’s a done deal. But the more centralized things are, it makes it a lot easier to intercept, it makes it a lot easier to put your hand in that honey jar and have access. And so, this is the big push for defi, decentralized finance. And it’s the same thing here on decentralizing the blockchain, and it’s part of the reason why Bitcoin is so popular is because that is a decentralized ledger where you don’t have anyone that can fully own it and operate it and take control.

 

Ron Lynch: Yeah, and I would say systematically, if we can correct this piece of identity and who owns it, there are some upsides. If you wanted to say get a home equity loan, you wouldn’t apply to a bank, you could apply to the system, and you’d actually take actual equity out of your actual home and pay it back without going through all of the hoops. Filing your taxes theoretically should be much simpler.

 

It should simplify some things in the world, but we want to add security and your identity and ownership to that process, which the state doesn’t care too much about it. I mean, you can remember during the pandemic, there was an awful lot of people that got money injected into their bank accounts that they didn’t ask for it. I didn’t ask for that money. But the fact that the plumbing is now hooked up between the state and my personal bank account gives me pause because that’s two-way plumbing.

 

Justin Donald: Yeah. That makes sense. Makes a lot of sense. And we’re entering into really an economy where privacy is not being respected the way that it has in the past, I mean, and a lot of people are even kind of falling under this guise of, well, why do we even need privacy? If you have nothing to hide, then don’t hide it. And I feel like that’s a really slippery slope and a really dangerous way of looking at things because privacy is important. And to be able to share things in a community of folks that is really intended for just that community, I think, is really important.

 

Ron Lynch: Yeah, yeah. I think that the premise of if you have nothing to hide is a false premise. Everybody has things to hide and we all have our privacy. And frankly, it’s either with our pride, things that we’re proud of that we don’t really want public or things that we have shame for that we don’t really want public. But once upon a time, you could write a document on your typewriter and put it in a folder and go to a store with cash and buy some things and come home.

 

The contents of that document were yours and they were private. The contents of what you bought at the store were anonymously purchased with cash, nobody knew who bought them. But in this day and age, everything you type in your computer is suddenly the property of Google or Microsoft or whoever you’ve entered into a terms of service with. And then where does that stop? With your phone calls? Because that cellular data coming across, your thoughts, at what point do you have privacy and ownership? And at what point does that go away to somebody else? So, I’m very concerned about those things for myself, for my kids, for my grandkids, just for humanity. We should have privacy and we should have private ownership.

 

Justin Donald: Well, what happens with, I mean, there’s a big push for big tech and big data to be capturing this information, all these things that people want to keep private. I mean, there’s a lot of things I want to keep private, such as my Social Security number, EINs that I might have, or trusts or whatever, the various other things that exist, birth certificate information.

 

Ron Lynch: Your search history, I don’t care what it is, it’s yours. And like I say, if you type it into your keyboard, I don’t think that makes it somebody else’s, I don’t think that means it belongs to Google or the government or anybody else. I think what you type in your keyboard is no different than a note you take to yourself or a private conversation with you and your spouse, it’s yours. You are the originator of that. And I suppose, to some degree, essentially, what do you have to copyright everything that you do and say, “Oh, this–” and that might be how we get there as we may incorporate copyright laws in the privacy of data.

 

Justin Donald: And copyright using the blockchain. It’s interesting when I think about just what is happening in a centralized system, like even look at the California DMV where they decided to centralize and store data. They weren’t even supposed to be storing a lot of the data that they were storing. And then they got hacked and all that information ended up on the black market being sold and people that shouldn’t have that information now have it. And so, sometimes, good intentions have negative consequences. And I think, anytime you have a central place to go where you’re storing data and it’s a government system, a government agency that isn’t equipped to properly do it, you’re going to be in trouble.

 

Ron Lynch: Well, and to further that, all it takes is for you to irritate one bureaucrat who has access to the other end. And if someone had power, they could silently silence you, like stop your funds or whatever. You can be employed from the other end and we all know what it’s like even to get customer service at Facebook, right? Like the airlines, you’re on the endless call and there’s no person at the other end who even cares about your flight. And unjustly, that gives power to people that takes power from the individual.

 

Justin Donald: Yeah, there’s no doubt. It’s interesting talking about all this because this isn’t where I think you had your start, but I mean, it’s where your heart is, it’s where you’re excited about today. But I mean, you got started in the online space. You’re an OG in that community. You’re big time in info marketing and being on some of those shows where you’re selling online or on TV, infomercials, and such.

 

And I’d love to go back and just kind of hear about your story and how you got to where you are today. You’re a highly successful entrepreneur, but you’re out of the system. And I’d love to talk about that a little bit because you don’t owe anyone anything, like you don’t have any debt. You figured out how to live a life where no one has any claws in you. And so, I definitely want to talk about that.

 

Ron Lynch: Sure, sure, I’ll be happy to share that. So, it was a long road getting here, but I probably wanted to be here when I was 10 years old in a lot of ways. I got to live my childhood dream in many ways. And I am 57 years old. I still get on my long skateboard and skateboard down to the mailbox down the road and pick up my mail and come back.

 

Justin Donald: I love it. It doesn’t surprise me.

 

Ron Lynch: So, minor 10-year-old is quite happy with that. But as a kid, I was pretty good student. I grew up in a family where academics were really important to my parents. And so, there was a lot of monitoring of schoolwork and what have you. And I was the kind of kid that I got five A’s and a B, I’d hear about the B. We wouldn’t talk about the five A’s. So, there was a lot of that kind of pressure and I excelled in it. I went to school, I did well in school. I ended up at University of Washington.

 

And on my way, I thought to go to law school. I had childhood dreams of being an actor, I’d done some theater in school. And I had a day job while I was in college, working at a grocery store. And one of my compatriots at the store got an audition to be in a film that Robert Altman was directing, and he said, “Hey, do you want to go crash the audition?” And I did.

 

And I ended up, at about 20 years old, getting a role in this movie with Jeff Daniels and Peter Gallagher and Eric Bogosian, directed by Robert Altman, who had directed MASH and Nashville and The Player. And he was a big time Hollywood director, protege of Hitchcock’s. And so, I got a SAG card. And I ended up doing that in a series of movies after that because I lived in Seattle and there weren’t a lot of young people with SAG cards, union cards.

 

And so, in that process, I always stayed on and I’d learned how films were made. So, I’d work for two, three days as an actor, but then I’d stay on for 30 days as a production assistant and bring coffee to people and sweep floors but stay on set and watch other films were made. Then, I had a one day gig with Jeff Bridges and Edward Furlong, the kid that was in The Terminator. And Jeff Bridges, the dude, I’m standing next to him. Now, this is not long after Starman, and he’s this gorgeous Hollywood movie star.

 

And I just walked up to him and I said, “Jeff, how do I get to be from being in my shoes as this two-bit actor to be in a movie star? I would love to–” And he said, “It’s super easy. Make sure your dad is Lloyd Bridges.” Fair enough. So, that’s what me and my brother built it. And I’m like, “Okay, fair enough.” So, he said, “Write. If you can start writing, if you can write movies or television, you’ll always have a job.” And I didn’t fancy myself a writer. That was almost as logical as saying, “Hey, become a dentist,” as far as I was concerned because it is pulling teeth for me to write. At least it was then.

 

So, I sat down, took his advice. And that’s one of the things I tend to do is I tend to take and rapidly implement the advice of people who are qualified in front of me in life. So, I did and I wrote a couple of movies and I went back to my job at the grocery store and I was still kind of doing this life and had a customer in the grocery store who I knew was on television in Seattle. I asked her if she knew anybody in Hollywood. I’d written some screenplays. She said, “Yes, bring in the screenplay.”

 

So, a couple of weeks later, I brought the screenplays in a plastic bag, left them in my check stand. She came in, I saw her, and she said, “How did you know how to ask me?” And I said, “I don’t know. What do you mean?” “Because, well, my sister’s Kathleen Kennedy.” I said, “I don’t know who that is.” This is 1990. She said, “Well, she’s the head of Spielberg’s production company, Amblin.”

 

And sure enough, her sister was Kathleen Kennedy. So, this just got shipped off to her. I got a call from Kathleen Kennedy a couple of weeks later, and really validated my ability to write movies and different voices. And she asked me how I did it. I told her, “I don’t really write the movie. I have an idea for what the movie is. And then I see it up here, like I visually see it in a movie screen and I take dictation as fast as I can, and I’m surprised all the time by the content.” She said, “That’s how the great ones do it.”

 

And I took that compliment and did nothing with it, except thanked her, continued in my grocery career for another 12 years and worked my way up to operational director without having a movie career and decided to make a short film, went on holiday to Telluride to the film festival, ran into Kathleen Kennedy while I was there. She remembered me. We started this conversation on the street with her and her husband, Frank Marshall, and another filmmaker, Keith Gordon. And I went, “I really want to do this.”

 

Three days later, I was let go from my grocery job. Five days later, I was in the infomercial business and I had sold a movie– of the rights to a movie to Sam Perlmutter, who is George Foreman’s agent. So, three days later was 9/11, like my whole world changed the week of 9/11. I had three kids at the time, still do.

 

And so, one week, I was the director of operations for a grocery company, with three kids. Two weeks later, I was the creative director of an ad agency. And I had no idea that that was going to happen the moment it happened, it just changed. So, since then, I’ve been writing, directing, and producing infomercials, commercials, political speeches, films, documentaries, been writing books. Generally, I have not turned the writer off. Just every day, I’m producing content for something, so business strategy, all kinds of stuff.

 

Justin Donald: Well, here’s an interesting question for you. I mean, your skill set is incredible and I love that. I’m curious what you think, we’ve got a writers strike going on right now in Hollywood. You’ve got a lot of people that are wondering who’s going to hold out longer, what does this look like. And then you have this contingent of people that really think AI can replace these writers based on the quality of AI today. I know that you’re probably never going to replace your top tier of writers and the creativity that they have, but I’m curious to get your thoughts on what you think about AI as using it to support writing or support different parts of movie and film production.

 

Ron Lynch: Well, I think that there will always be a place for AI content, which is weird. I think you probably would expect me that there will always be a place for humans. There will always be a place for AI content, which I think will be the more, I’ll say, bubblegum generic, sophomoric-type content. There will always be an audience for brilliant writing, writers, directors, producers.

 

Part of the reason that I say that is because quality creative relies on irrationality. You start with a writer, and a good writer doesn’t say what happens next. A good writer says what absolutely, positively couldn’t possibly happen next. Write that. So, a great plot is consistent, that’s why we watch movies, is what shouldn’t happen happens. So, it’s not rational, it’s irrationality. That’s what creativity is, is this development of irrationality where I tend to look at artificial intelligence as the distillation of rationality.

 

So, this value of irrationality, but the thing that you write as a writer is not what happens when you go to film. If I write a movie, yeah, I have this picture in my head of what it is, but then I meet the art director who is one of my most important people, and they’re helping me with set design and costume design and help the props and how things look. Well, that’s not in the movie that I wrote. This is all their creation, how they’ve interpreted it.

 

Then there’s the lighting director and the director of photography and then the editor. So, there’s all these other layers of irrationality added to the job. So, I think that it’s kind of like, would we no longer have painters because AI can instantly paint something? I don’t think that’s going to stop people from painting. And I think the great paintings just come from human beings and people would tend to discount AI art as product commoditized, no soul, that we’re going to be able to separate.

 

I’ll give you an instance where we kind of have that in high quality textiles, in flatware and dishes, and things in our house. What wealthy people tend to have are these handmade, rare, high-touch products. And the rest of us have stuff from IKEA that was stamped out of the machine. And you go, “Which would you rather have that there’s an aspiration to have the artisan quality?” And I think that’ll always exist in everything.

 

Justin Donald: Yeah, that makes sense. So, I’d love for you to share some of your stats and some of the cool records that you had, and your time with infomercials, it was substantial. I mean, you had this meteoric rise and just did things in that space that no one was doing at that time.

 

Ron Lynch: Well, I don’t know. I had a really good teacher. So, I don’t know if I could go as far as say, I’m doing what other people weren’t really doing. But I started out learning, first of all, and again, I had a great teacher. So, my first couple of infomercials worked well, probably primarily because I came from a grocery industry. I loved cooking and we had these demonstration cooking kiosks in the store, so I knew how to do a cooking demonstration and I understood food pretty well.

 

So, my first shows were around food processors, knives, bakeware. And so, I got a lot of success easily doing something I could have done in my own home, right? And I’ve learned the fair pitch process in the process. But I was excited. I think that there’s people that wait their whole lives to try and do something and they don’t have a quick start out of the gate. But my very first infomercial for a food processor did something like $80 million in the first six months.

 

Justin Donald: It’s unbelievable.

 

Ron Lynch: Yeah. And it’s hard for me to kind of look now at VSLs because people in the infomercial or Internet industry are so focused on VSLs. To me, a VSL is kind of a version of an infomercial and most of the ones I see are pretty terrible. And I see a lot of effort in companies to do that relatively poorly with good results, which is great. But I often go, if you took that effort, you could actually do this on television and make a literal brand out of yourself where you’re just missing so much money because you frankly are afraid of it. You have an upper limiting issue and you don’t know how to do it. You think it’s a mystery. If you come to me, I’ll teach you how to do it, and it’s not a mystery to become super easy. So, that was kind of an early excitement of to do that.

 

And then I moved into tools and hardware, which taught me a different style of work. Cooking and cooking appliances are very female-focused and so very– give me kind of loose with those shows because women have a psychological ability to reorder anything. They can take the parts and pieces. Men are much more Pythagorean. We need an ABC process. So, then as I move over to tool shows, I brought that idea of ABC with me and I abandoned kind of the gatherers mentality and really started to do shows both in fitness and in tools that were a very ABC process and we were able to score $100 million hits right away in tools.

 

So, I had done probably three or four shows. I did one of Kevin Harrington’s bigger shows, Flavorwave Deluxe Oven. And I say they’re going about $100 million a show and most of that’s annual revenue, is kind of where that– so my first couple of years, I was doing $100 million a show, six or seven shows.

 

Justin Donald: That’s incredible.

 

Ron Lynch: I know it’s kind of weird.

 

Justin Donald: That’s so much.

 

Ron Lynch: It seems like so much, but it’s TV. You’re everywhere, right? And we only had 35 TV stations at the time. We didn’t have the 400 we have now. So, I did that. Then I went to a consumer goods company, one of my clients, and I worked there for five years and I helped select products. So, then I got to go to the front end and figure out what would be a hit and what would be a miss through the selection process. And mind you, after I did those first string of hits, I had a run where I had three or four shows that failed, like we didn’t sell a thing.

 

So, the pats that I had been giving myself on the back for being so talented and gifted and my peers were now kind of like, “Hey, well, you’re in a slump, buddy.” And I realized I was good at making shows, but I wasn’t. I had been handed wonderful products by clients, and then I went through this period of, well, I guess I can do this with anything. No, I’d learned, okay, not just you, you have to pick the product, right? So, the slump, then it came back and then we were picking hit products again based on some core elements of what make a success. And so, I had to come up with the criteria for that.

 

Justin Donald: It’s fascinating, by the way, because being a merchant is a total skill. I remember talking to David Green, founder of Hobby Lobby, about this, and he’s like, “Yeah, I may be an entrepreneur, but I’m really not. I’m really more of a merchant. My heart is being a merchant and merchandizer and finding the things that people want, knowing the quantity, knowing the colors, knowing all the little details.” And it sounds like that’s what you have, like you have this gift to know (a) what it is that people are going to want, and then (b) how to sell it.

 

Ron Lynch: Yeah, I think it’s being able to look ahead into the customer’s position and go, I really want that myself or bring it home to my wife. I think I want this. Do you want this? And she’d say, yes or no, nobody wants that. She helps me a lot with those product decisions. So, that may even work kind of, and I think that’s what you’re talking about with the guy from Hobby Lobby is how to have that eye. So, I would say that’s a producer’s mindset for sure. I would have that, I think. Not always right, but I try to be.

 

Outside of the selection then is knowing that pitch. And I think that that’s one of the things that I’m good at and I help companies still do today is most people get so engrossed in their business, they can’t remember where the first stepping stone was for them. They got interested in the product or business and they’re trying to go forward with it, but they’re now three, four, five, ten years into it and they can’t remember day one what excited them.

 

And usually, for a customer, it’s very simple things and it boils down generally to, they want three benefits and you just got to back it up with three pieces of proof, one for each benefit. And they’re like, “That’s what I want.” To build a big brand, there’s usually 10 benefits. And you have to then subset the audience into different avatars and go, “Which three benefits does that avatar want?” And that’s usually where a company can go from $30 million to $130 million is when you break up the avatars and quit selling to yourself and go, “Hey, there’s some other types of people that would like this. Let’s pull this apart and start speaking to them individually under a brand umbrella.”

 

Justin Donald: Yeah, that’s smart. Yeah, that’s very strategic. You’re growing your fan base, your customer base, but I think most people don’t think about it that way. They think about one type of buyer.

 

Ron Lynch: So, the elephant in the room there is GoPro because I was an original strategist on GoPro and helped design their ad program and we were their media company for television for the first five or six years. And GoPro was a case where you had a great product, but a lot of the product was actually wrapped up in the mounts and you needed a mount for the camera. But every mount predicated a different sport, whether it was surfing or on your handlebars for motocross or on a ski poll for skiing. And that naturally drove a whole bunch of creatives specified to a whole bunch of TV stations. And we gave the tools for the viewer to, one, come enter a contest. That was the CTA. The call to action was just come win one.

 

And then, ultimately, they would go online and they would see, oh, everybody and their brother’s going to order this. I happened to see it on the ski network, but now, I see it’s applicable to all the sports and they would just purchase because it was an affordable product. And so, that kind of idea of splitting up the product into a whole bunch of consumer avatars, that’s probably the best case basis I could ever think about is GoPro, going from $600,000 to $660 million in annual revenue in about five years.

 

Justin Donald: That’s unbelievable. I mean, that is a meteoric jump in revenue and how powerful. I mean, that’s a company that is just so relevant. And totally, it just innovated and it came onto the scene and just changed up the whole game out there. It’s awesome.

 

Ron Lynch: Well, and the product advertises itself when you use it. So, I mean, you still see people driving down the street with the motorcycle with that on their helmet or on a cool car. But to me, that’s the key to any really great success story product is that your ads are not your content. Your marketing is not just grabbing consumers and selling the product. It’s training them to resell the product. And that’s kind of why I get involved in politics and stuff. It’s how do you see the cloud properly in your marketing that allows one to instantly grab what you’re doing and repeat it to somebody else and say it’s fantastic.

 

Justin Donald: Yeah, I love that. Now, totally switching topics here. We talked earlier and I want to come full circle on this because you have a life of no debt. I don’t know if at times, you had debt and you’ve paid it off, like you had a mortgage and you paid it off, or if you just always knew you wanted to have no debt so that no one had their claws in you. I’d love to hear your thoughts on that.

 

Ron Lynch: So, then I did have debt. I think, the day I left the grocery business, I had a mortgage of a couple, I don’t know, $400,000 or $500,000. I probably had about $40,000 of credit card debt and I had two vehicles. I’m sure at least one of them was on car payments. And I’ve been fortunate financially and to pick some winners over the years. But I’ll tell you, the most important thing that I ever felt emotionally was in paying off my home.

 

And I did that through the sale of a home and some other things was getting into a situation where I have no bills, per se. I have a phone bill and I have insurance and I have the small ones, but I don’t even have cable television. I just have StarLink to my house. So, I have a very low overhead.

 

What that has done for me emotionally has freed me up in the last couple of years to think deeper thoughts and help more people because I don’t have the upset and the stress of that financial cloud over me all of the time. There’s no way that I’m going to run out of money and there’s no way I’m going to not be able to pay the phone bill or the insurance bill. So, anything a person can do to get to this condition for your emotional and thinking state, it’s like being a kid again. You can think all the thoughts you want. You can sleep in. You can dream as long as you want. You can get up and you can work on what you want. You don’t have to say yes to people that you don’t want to say yes to. You never have to work for somebody who’s out of line with your values or your attitudes or your morals. It’s freedom.

 

It is as close as you can get to freedom as a human being. And so, I’m very adamant that my kids work towards their financial freedom because it’s a prison. Bills are a shackle, and you don’t realize it until you’re out what a shackle they were.

 

Justin Donald: 100%. I mean, this is why I share the message I do of owning your time, buy your time back, buy assets that can produce income that exceeds your lifestyle costs. And you’ve done that very well. There’s a lot of ways to do that. You’ve got a gorgeous home. You’ve got a ton of land. You live where you want to live. You live life on your terms. It’s very inspiring.

 

And I’m so excited to have you on the show and I’m bummed that we’re out of time. But goodness’ sakes, we’ve got to keep talking and I want to learn more from you. But where’s the best place for people to come learn more about you and find you?

 

Ron Lynch: You could go to RonnyLynch.com, and there I have a blog that I do and books that I’ve written. The other place I’d look to is under Alexa Skills and under Spotify, there’s a podcast show that I do where I kind of give my thoughts about different topics – political, money, creativity, marketing, and it’s Uncle Ron. And if you’re interested in kind of the political status of the country right now and a thought and a vision for how to make the country endure, there’s a book that I have put to voice there called Manifesto for a Modern Millennium, and I read it out, it’s 10, 12 chapters. It’s a quick listen that I think would probably be useful to your audience in particular.

 

Justin Donald: I love it. Well, thank you so much for the time and for all that you’ve shared with us here today. I love ending every podcast episode with a question to my audience, which is this, what is one step you can take today to move towards financial freedom and living life on your terms, a life you desire with intentionality, not by default, but by design? We’ll catch you next week.

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