Design Your Dream Life: Building a Business on Your Terms

Many Americans dream of quitting their 9-to-5 jobs and deciding to build a business. According to a GOBankingRates survey, nearly 59% would start a business if they could, and over 32% plan to do so within a year.

However, as Amy Porterfield says, “In order to leave a comfortable regular paycheck job and go out into the unknown, you have to value something more than you value security. And that’s a really hard thing to do.”

But if you’re looking to quit your day job and start a fulfilling business, Amy can help. Through her top-rated podcast, “Online Marketing Made Easy,” and best-selling courses, she has guided countless entrepreneurs to success.

Her previous experience includes working with Harley-Davidson and Tony Robbins. Over the course of her time there, she led teams of content creators and spearheaded innovative campaigns for online marketing.

She is now on a mission to empower you. Using her signature, step-by-step teaching style, she helps you build a business that you love.

So, what are waiting for? Now is the time to swap burnout for freedom, income, and impact.

Nashville: A Hub for Entrepreneurs

Entrepreneurs are increasingly relocating to entrepreneur-friendly cities like Nashville and Austin. Amy confirms this observation, attributing it to Nashville’s booming creative scene and investment boom.

Financial Freedom Through Tax Advantages

In addition to Nashville’s creative energy, Amy also highlights a compelling financial reason for her move: tax benefits. According to her, the tax savings she enjoys in Nashville are significant enough to cover all of her husband’s wages (formerly a firefighter). As a result of their financial freedom, they have more time to spend together.

Build a Business You Love

During her entrepreneurial journey, Amy revealed that she wasn’t initially passionate about her first business venture, social media management for small businesses. As she became more aware of her values and interests, she realized the importance of finding a business model that aligns with them. Through this, she discovered she was passionate about creating and selling online courses, which have since become her bread and butter.

Taking the Leap: From Corporate Employee to Entrepreneur

A momentous event in Amy’s career was witnessing successful online course creators at Tony Robbins’ company.

As a result of their freedom and lifestyle, she decided to quit her corporate job and pursue entrepreneurship. Although she initially enjoyed the experience, it was not the right fit for her career. Through her experiences, she learned the importance of reassessing the business model and finding one that she is truly passionate about.

Supporting Employees’ Dreams

In many cases, entrepreneurs lose employees due to their own entrepreneurial ambitions. Despite the fact that some of her team members will eventually leave to start their own companies, Amy has accepted this fact.

When such transitions occur, which can be painful, Amy supports and celebrates them. Because she did the same thing at Tony Robbins, she has to give them a virtual hug, wish them well, and send them on their way.

Building a Multi-Million Dollar Business

As an entrepreneur, Amy faced many challenges along the way. Although her first year on her own was tough, she earned enough to cover her previous salary at Tony Robbins. In the second year, her first digital course only made $267 instead of $100,000 as expected. Despite setbacks, Amy persevered and by her fourth year, she reached a million dollars.

Having a business partner really helped Amy grow her business, but this partnership ended in a painful “business divorce.” Reflecting on this, Amy shared valuable lessons about maintaining control over one’s business and having clear agreements.

The Power of Belief and Specialization

As soon as Amy regained full control of her business, her revenue skyrocketed from $5 million to $16 million in 18 months. At last, she said, “I believe in myself” and warned the world to watch out.

The foundation of Amy’s success today is the creation and marketing of digital courses.  By focusing on a few key areas and going deep, she has been able to build a successful online business.

Conclusion

In her journey from employee to entrepreneur, Amy learns the importance of mentorship, perseverance, and believing in oneself. As her story illustrates, each setback can be a chance for a greater comeback, and supporting others on their entrepreneurial journey can result in shared success.

Key Takeaways

• Location, location, location. When it comes to entrepreneurship, location is crucial. As an example, Nashville’s thriving creative scene, influx of investors, and tax benefits are attracting entrepreneurs.
• Financial freedom. Relocating strategically can bring entrepreneurs significant financial advantages, allowing them to pursue their passions.
• Passionate pursuit. The more you build your business around your values and interests, the more fulfilling and successful it will be.
• Embrace the journey. Be prepared to face setbacks and correct your course if necessary. A willingness to learn and persistence are essential.
• Supportive ecosystem. Mentors and colleagues who celebrate your entrepreneurial journey are a great way to boost your confidence.
• The power of belief. In order to overcome challenges, you need confidence in yourself and your vision.
• Specialization is key. By specializing and becoming an expert in a niche, you can see significant business growth.

Featured Image Credit: Monstera Production: Pexels, Thank you!