Article Series

Why Private Credit Is One of the Smartest Investments You’re Not Making

Why Private Credit Is One of the Smartest Investments You’re Not Making

By Justin Donald / December 16, 2025 /

When it comes to investing, what comes to mind? In most cases, stocks and bonds are the first thing that comes to mind. As a gold standard for asset allocation, Wall Street advisors recommend the old “60/40 split” in which 60% of investments are in stocks, 40% in bonds. But here’s the problem: if you’re…

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The Costs of NOT Hiring an Executive Assistant

The Costs of NOT Hiring an Executive Assistant

By Justin Donald / December 9, 2025 /

As entrepreneurs, we take pride in our dedication. When we start a business, we wear every hat, juggle every ball, and push forward with sheer willpower. Having said that, here’s what I’ve learned in two decades in business: if you don’t have an executive assistant, you are the assistant. And, to be honest, you’re probably…

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Financial Freedom Is a State of Being (Not Just a Number in the Bank)

Financial Freedom Is a State of Being (Not Just a Number in the Bank)

By Justin Donald / December 2, 2025 /

It’s not about reaching a net worth target or building a substantial bank balance that makes you financially free. It’s not even a milestone you reach after 30 years of grinding. Freedom is a perspective. It’s a state of being. It’s the moment when money finally no longer dictates what you say “yes” or “no”…

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It’s All About the Jockey: How to Vet a Sponsor Before You Invest

It’s All About the Jockey: How to Vet a Sponsor Before You Invest

By Justin Donald / November 25, 2025 /

A saying I’ve repeated for years is, “It’s about the jockey, not the horse.” In investing terms, a jockey is a sponsor — the person or team who runs the deal. Having been both an investor and a sponsor myself for decades, I can tell you this: a good jockey can save a bad deal,…

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Why the Wealthy Use Whole Life Insurance (and Why You Might Want To, Too)

Why the Wealthy Use Whole Life Insurance (and Why You Might Want To, Too)

By Justin Donald / November 18, 2025 /

What comes to mind when you hear the words “whole life insurance? You may think something along the lines of, “What a horrible investment — just another sales pitch.” But that’s only half the story. By understanding how policies actually work, they stop looking like weak investments and become powerful financial foundations-the kind that the…

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Life After the League: How Athletes (and High Earners) Can Win at Wealth

Life After the League: How Athletes (and High Earners) Can Win at Wealth

By Justin Donald / November 11, 2025 /

I love meeting amazing people who make a difference — not only in their professions, but in how they think about freedom, money, and life. Devon Kennard is one such example. A former NFL linebacker, Devon is now an author, investor, and advocate for financial education for professional athletes. His story is one of discipline,…

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From Exit to Investor: How to Build and Protect Wealth After the Big Win

From Exit to Investor: How to Build and Protect Wealth After the Big Win

By Justin Donald / November 4, 2025 /

You’ve spent years, maybe decades, building a business from the ground up. You led a team, made tough calls, and poured everything into making it a success. Then, one day, the exit deal closes. The wire hits. You’ve officially made it. And then… silence. The emails stop. The meetings disappear from your calendar. For the…

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Finding Mentors: Make Yourself Valuable to Valuable People

Finding Mentors: Make Yourself Valuable to Valuable People

By Justin Donald / October 28, 2025 /

Wealth isn’t reserved for the lucky few who inherit it. Despite the cultural narrative of “haves” and “have-nots,” surveys indicate that a majority of millionaires are self-made, with figures often cited as ranging from 78% to 88%. However, this percentage can vary depending on the study’s methodology. A study conducted by Ramsey Solutions in 2024…

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How Focusing on Whales (and Ignoring the Minnows) Built a $35M+ Business

How Focusing on Whales (and Ignoring the Minnows) Built a $35M+ Business

By Justin Donald / October 21, 2025 /

There’s nothing easy about growing a business. However, to make matters worse, most entrepreneurs make the mistake of chasing too many customers and at too high a price point. Jonathan Goodman, an author, entrepreneur, and founder of multiple fitness and software businesses, took a vastly different approach. Using what he calls the “Whales and Minnows”…

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The AI Revolution: The Biggest Business Multiplier of Our Time

The AI Revolution: The Biggest Business Multiplier of Our Time

By Justin Donald / October 14, 2025 /

There’s no denying that artificial intelligence is a hot topic at the moment. Increasingly, it has become part of our everyday lives. For example, the number of U.S. employees who regularly use artificial intelligence has increased, rising from 21% to 40% over the past two years. From Gallup’s first measure in 2023, the frequency of…

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