Article Series

Winning the Heart: Marketing Secrets from the Wizard of Ads

Winning the Heart: Marketing Secrets from the Wizard of Ads

By Justin Donald / February 24, 2026 /

Do you feel as if your marketing isn’t working? There may be one essential ingredient missing: you. Think about it. Most ads are interchangeable. Simply swap out the logo, change the colors, and you can use them for virtually any business. A successful marketing strategy, however, takes into account the values, personality, and voice of…

Read More
Predictable Freedom: Why the Membership Model is the Ultimate Lifestyle Asset

Predictable Freedom: Why the Membership Model is the Ultimate Lifestyle Asset

By Justin Donald / February 17, 2026 /

Whenever I’ve been asked how to change your life, I’ve always answered it by saying you have to change your math. Why? It’s not unusual for most people to devote their careers to “scarcity” math — the art of cutting expenses, meticulous budgeting, and surviving with what they have left over. Lifestyle Investors, however, focus…

Read More
Redefining the Power Portfolio: From Corporate Handcuffs to Wild Courage

Redefining the Power Portfolio: From Corporate Handcuffs to Wild Courage

By Justin Donald / February 10, 2026 /

The line between an ordinary life and an extraordinary one isn’t drawn with a pen; it’s carved out by a single, heart-pounding moment of boldness. As Lifestyle Investors, we often focus on achieving financial freedom, but true “high net freedom” requires more than capital — it requires courage and the audacity to design a life…

Read More
Financial Freedom That Doesn’t Cost You Family Time

Financial Freedom That Doesn’t Cost You Family Time

By Justin Donald / February 3, 2026 /

In financial services, most people follow a predictable path: climb the ladder, gather assets under management, protect the brand, and never disrupt the status quo. Chad Willardson did the opposite. Despite the corner office, corporate prestige, and other external markers of “success” that Chad had at Merrill Lynch, he left after nearly a decade. It…

Read More
Building Wealth, Protecting Health, and Thinking Long-Term

Billionaires Thinking: Building Wealth, Protecting Health, and Thinking Long-Term

By Justin Donald / January 27, 2026 /

Richard Wilson is one of a handful of investors, entrepreneurs, and high achievers who have a path similar to mine on The Lifestyle Investor. As a father, a long-term thinker, and a community builder, Richard is committed to democratizing how the ultra-rich operate. Besides founding Family Office Club, he is also behind Billionaires.com, a website…

Read More
How Relationships, Not Luck, Built My Investing Edge

From Hustle to Leverage: How Relationships, Not Luck, Built My Investing Edge

By Justin Donald / January 20, 2026 /

Most people see the end of the story and assume it is inevitable. As an example, they look at the investments, the portfolio, and the freedom of the wealthy. They then conclude that it all started with money, elite connections, hustle, or some unfair advantage. That’s not always the case. Having grown up in a…

Read More
Why Chasing Happiness Is Making You Miserable (and What to Do Instead)

Why Chasing Happiness Is Making You Miserable (and What to Do Instead)

By Justin Donald / January 13, 2026 /

For most of our lives, we’ve been taught a pretty simple formula: Work hard. Make and save money. Retire. That’s the formula for happiness. It sounds right. After all, that’s what we’re all aiming for. However, the older I get and the more wealthy people I meet, the more I begin to realize that something…

Read More
Financial Independence Before Millions: Why Lifestyle Always Comes First

Financial Independence Before Millions: Why Lifestyle Always Comes First

By Justin Donald / January 6, 2026 /

I’ve never chased attention or bragged about my success. I’ve always felt that real wealth doesn’t need to be loud to be meaningful. As such, when friends like Garrett Gunderson and Brad Weimert say that I “quietly built wealth” before ever disclosing it publicly, I consider that a compliment. That was always the point. In…

Read More
From Grit to Greatness: Building a $500M Real Estate Portfolio

From Grit to Greatness: Building a $500M Real Estate Portfolio

By Justin Donald / December 30, 2025 /

One thing becomes clear when I talk to successful investors: financial freedom is never accidental. It’s the result of decades of focus, grit, and persistence. An example of this is Ben Reinberg, CEO of Alliance Consolidated Group of Companies and a man who has built a $500 million+ real estate empire. Anyone can reach generational…

Read More
Big Exit, Bigger Regret? How to Sell Without Leaving Millions on the Table

Big Exit, Bigger Regret? How to Sell Without Leaving Millions on the Table

By Justin Donald / December 23, 2025 /

If there’s one theme I hear repeatedly from business owners who’ve sold their company, it’s regret. According to the Exit Planning Institute (EPI), 76% of business owners regret selling their businesses within a year of the sale. As far as my experience goes, here’s the thing. The regret is not for selling, but for how…

Read More